10 Tips to Make the Perfect First Impression for Your Business Headshot

Your face is a part of your business brand. It’s on your Facebook page, Instagram, LinkedIn, your website, and blogs.  It may even be on your business cards, flyers, lawn signs, and banners. If someone is meeting you for coffee, would they be able to spot you in a crowd based on your headshot? 

1. HOW DO I CHOOSE THE RIGHT PHOTOGRAPHER?

Do your homework and check out their gallery of headshots.  The photographer should have enough examples to give you a clear idea of the style of work that they do. If you’re looking for a clean, well-lit backdrop, you’ll need to make sure they have a studio and proper lighting. Alternatively, you can opt for a more casual, relaxed look outdoors or in an environment that highlights your profession.

2. WHAT SHOULD I EXPECT TO PAY FOR HEADSHOTS?

Headshot pricing varies greatly, so make sure you know exactly what you’re receiving. Most headshot packages include one or two fully edited images and a usage release for a reasonable price. This usually includes one outfit or look. If you need multiple looks or a complete rebranding session, the investment will increase. There may also be additional fees for professional hair and makeup if you choose those services. Ask questions before your session so there are no surprises.

3. HOW OFTEN SHOULD I GET MY HEADSHOTS UPDATED?

We recommend updating your headshots every two years, or whenever you make a significant change to your appearance—whichever comes first. Of course, if you receive a headshot that you’re unhappy with, it’s worth updating sooner. Confidence in your first
impression matters. You should also consider updating your headshot if you’ve made a major hairstyle or hair color change, experienced significant weight loss or gain, started wearing glasses, or changed careers and need a different professional image.

4. HOW DO I DECIDE WHICH STYLE OF HEADSHOT I WANT?

If you work in a creative field, you may prefer an informal, fun headshot. If you’re a business professional, a more formal studio portrait may be the better choice. It’s often easy to capture both during the same session—one in a suit and another with a more relaxed look. Another favorite option is an environmental headshot. This modern style uses a background that complements your personal brand. For example, a physician might be photographed in a hospital or office setting, perhaps with a stethoscope or lab coat. The background should remain softly blurred so that you remain the focal point of the image.

5. WHAT IF I HATE MY HEADSHOT?

Most people don’t want to be overly photoshopped. They want a natural, flattering image that still looks like them. Communicate your preferences to your photographer. Do you want a clean, natural look or something more glamorous? We often say that we can make someone look ten years younger with a little retouching, but the purpose of a headshot is recognition. If you feel your image has been over-edited, let your photographer know. Most photographers can make adjustments to achieve a more natural result. At Inspirations in Photography, we guarantee your satisfaction. If you’re not happy, we’ll make adjustments or schedule a re-shoot.

6. SHOULD I PAY FOR PROFESSIONAL HAIR AND MAKEUP?

This is a personal decision and depends largely on your confidence in styling your own hair and makeup. If you’re not happy with your appearance before the session, chances are you won’t be happy with the final image. We generally recommend a matte finish because professional lighting can accentuate shiny skin. If you don’t normally wear makeup but would like a polished look for your headshot, hiring a professional makeup artist can be a cost-effective way to achieve subtle, camera-ready results.

7. WHAT SHOULD I WEAR? 

We highly recommend wearing solid colors. However, that doesn’t mean you need to stick to gray or black. Consider your branding colors and dress accordingly. We also prefer long sleeves whenever possible. The goal is to draw attention to your
face, not your shoulders or arms—even if they look great! Many clients send us examples of their website and branding colors so we can coordinate the backdrop and wardrobe for a cohesive, professional look.

8.  BUT I REALLY NEED TO LOSE 10 POUNDS FIRST!

Don’t let that stop you from scheduling your session. Let your photographer know about any concerns you have, and they can use posing techniques that flatter your figure. Subtle retouching can also help refine the final image while keeping it natural.

9.  BUT I HAVE TO GO TO WORK FIRST!

Pack a small bag with essentials to freshen up before your session. We recommend bringing items for touch-ups, as well as a toothbrush, floss, and eye drops.

10. JUST SET THE GOAL OF GETTING IT SCHEDULED TODAY!

Getting a professional headshot is one of those tasks that even the most detail-oriented people tend to put off. But if you follow these tips and get your session on the calendar, you’ll be well on your way to making the perfect first impression.